Lexus car

The decision of the head of the Japanese company Eiji Toyoda to make a car of the representative sector of his own production was caused by the measured growth of the luxury car market in the early 80s. At that time, Toyota had rather big sales in the USA, because the company could not remain on the sidelines. In one thousand nine hundred and eighty-three years a brand new brand was created. An advertising study showed that in the minds of American buyers, the Toyota brand at that time had a steady association with cheap pickups due to the nature of the marketing campaign. Therefore, for the luxury brand, it was decided to take a new name – LEXUS, whose origin is often attributed to the composition of the words LUXURY (translated – “luxury”) and ELEGANCE (translated – “elegance”). The new brand name perfectly conveys the image of prestige and manufacturability. The development and development of the Lexus brand was entrusted to the advertising agency Saatchi Saatchi with one thousand nine hundred and eighty-six years.
Thousands of engineers, designers, marketers and other specialists worked on the first Lexus LS model for four hundred. Its serial production began already in one thousand nine hundred and eighty-nine years at the Tahara plant. In one thousand nine hundred and ninety-one years, the Lexus SC four hundred luxury sports coupe with a four-liter unit under the hood appeared in the brand’s lineup.
In one thousand nine hundred and ninety-three years, the debut of a luxury sedan Lexus GS three hundred at the Frankfurt Motor Show. The first SUVs joined the Lexus lineup in one thousand nine hundred and ninety-six. We are talking about the Lexus LX four hundred and fifty – a luxury version of the Toyota “Kruzak” in the back of the 80th series. In just a couple of months, this model became a sales leader, ahead of even the British rival Land Rover Range Rover. In one thousand nine hundred and ninety-nine, sales of the Lexus IS 200 began.
A lot of awards from the press, first places in different ratings of cars, a large number of positive reviews – all this suggests that the history of the development of the Lexus brand continues with success, which can be envied.
Today, the Lexus lineup contains many classes and models. For example, in the middle class, the Lexus IS sedan is very popular. The flagship of the small medium is the Lexus CT. The business class is represented by two models – Lexus ES and GS, executive – LS, convertibles – IS C. Among SUVs, RX, GX, LX should be noted. Lexus technical specifications of any modification can be found in our catalog.